“I think, therefore I am” Man is a product of his own thinking. That was the basis of the philosophy propounded by Rene Descartes 350 years ago. In recent times, situations, both professional and personal, have ensured that that these words are interpreted in different light. As have been the advent of organized business activities. In finality, however, an image that man can call his own is all that he seeks. An image he will be recognized by. And image that will help him establish his identity. An image he will profit from. And with a multitude of dimensions to him, it goes without saying that a fair amount of management skills is called for. The same applies to an organization.